Why This Mattered to Us

We started One Bit to build brands rooted in culture. zamani celebrates heritage through smartwatch bands. Coloring Palestine preserves Palestinian identity through art. Both brands exist because we believe culture is worth protecting, worth sharing, and worth fighting for.

When Ramadan arrived, we did not want to run a generic seasonal sale. We wanted to do something that matched who we are. Children in Gaza have been living through one of the worst humanitarian crises of our time. Many have lost limbs, lost family members, lost the stability that every child deserves. We wanted our customers to be part of the response.

The Partnership

We reached out to The Big Heart Foundation (TBHF), a Sharjah-based humanitarian organization founded by Sheikha Jawaher Bint Mohammed Al Qasimi. They work on the ground with communities affected by conflict and displacement, especially children.

Together, we launched the “For Gaza” campaign under the banner of their ongoing initiative supporting children who have lost limbs in the conflict. The messaging was intentional: these are not victims to pity. They are symbols of resilience, wholeness, and hope.

How Both Brands Contributed

Both brands ran the campaign at the same time, each leaning into what they do best.

On Coloring Palestine, the digital coloring books were priced so every dirham went to TBHF. On zamani, we designed charity wristbands inspired by the Palestinian keffiyeh and tatreez patterns, again with 100% of the price going to the foundation. No loss leaders, no marketing gimmicks. Just products built for giving.

The Result

By the end of Ramadan, customers from over 30 countries had collectively raised $4,000 for The Big Heart Foundation. Hundreds of individual orders, from the UAE, Saudi Arabia, the US, UK, and beyond. Some people bought wristbands and digital books specifically to contribute. Others just placed their regular orders knowing $3 would go somewhere meaningful.

No paid ads. No influencer partnerships. We just told our customers what we were doing, and they showed up. That says more about this community than any metric we could share.

What We Learned

A few things stuck with us after running this across two brands.

Integration beats awareness. We wove the campaign into every touchpoint: product pages, checkout, email, banners, blog posts. It was not a separate thing people had to seek out. It was just part of the shopping experience. That made all the difference.

People want to give. They just need it to be easy. The $3-per-order model meant no one had to think twice or make a separate donation. Every purchase already counted. And for those who wanted to do more, the wristbands and digital books were right there.

Cultural brands carry responsibility. When your brand is rooted in Palestinian heritage and Middle Eastern culture, silence during a humanitarian crisis is not neutral. Our customers expected us to show up. We are glad we did.

What Comes Next

This was our first structured giving campaign, and it will not be our last. We are looking at ways to make this kind of impact a permanent part of how we operate, not just a Ramadan thing. The infrastructure is all there: donation tracking, product integrations, email flows. It can be switched back on and scaled up.

To every customer who placed an order this Ramadan: thank you. You did this. $4,000 going directly to children who need it, because you chose to shop with brands that care about more than margins.